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Physiotherapy clinic interior — The Physio Lounge cookie policy

Cookie Policy

How The Physio Lounge uses cookies and tracking technologies on our website — and how you can manage your preferences. UK GDPR + PECR compliant.

We use cookies and similar technologies on our website to improve your browsing experience, analyse site traffic, and support our marketing activities. This policy explains what cookies are, how we use them, and the choices available to you. By continuing to use our website you consent to our use of cookies in accordance with this policy.

01

What are cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner.

Cookies allow websites to remember your actions and preferences (such as login details, language, font size, and other display preferences) over a period of time, so you do not have to re-enter these every time you visit or browse from page to page.

Session vs Persistent cookies

Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period or until you delete them manually. We use both types depending on the purpose.

First-party vs Third-party cookies

First-party cookies are set directly by our website. Third-party cookies are set by external services we use, such as Google Analytics or booking software. These third parties have their own privacy policies which we link to where relevant.

02

How we use cookies

We use cookies for the following purposes:

  • To ensure our website functions correctly and securely.
  • To remember your preferences and settings between visits.
  • To understand how visitors use our website so we can improve it.
  • To measure the effectiveness of our marketing campaigns.
  • To provide relevant content and personalise your experience.
  • To enable our booking and appointment system to operate.
  • To comply with our legal and regulatory obligations.

As a healthcare provider, we take the privacy of your data very seriously. We do not use cookies to collect sensitive health information. Any information gathered via cookies relates solely to your website browsing behaviour and general usage patterns.

03

Types of cookies we use

The cookies we use fall into four main categories. The table below provides an overview of each category and how we use them.

Category Purpose Required
Essential Required for the website to function. Cannot be disabled. Always on
Analytics Help us understand how visitors interact with our website. Optional
Marketing Used to track visits and deliver relevant advertising. Optional
Preferences Remember your settings and choices across visits. Optional
04

Essential cookies

Essential cookies are strictly necessary for our website to function. They do not require your consent under PECR and cannot be turned off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

Cookie Name Provider Purpose Expiry
cookieconsent_status ClinicName Stores your cookie consent preference. 1 year
PHPSESSID ClinicName Maintains your session while you navigate the site. Session
csrf_token ClinicName Protects forms against cross-site request forgery attacks. Session
05

Analytics cookies

Analytics cookies help us understand how visitors use our website. We use this information to improve our site and provide a better experience. All data collected is aggregated and anonymised — we cannot identify you personally from this data.

We use Google Analytics 4 (GA4) with IP anonymisation enabled. We have also implemented Google Consent Mode v2 to ensure data is only collected in line with your preferences.

Google Consent Mode v2 configuration

analytics_storage Requires consent
ad_storage Requires consent
ad_user_data Requires consent
ad_personalization Requires consent
Cookie Name Provider Purpose Expiry
_ga Google Analytics Distinguishes unique users. Used to calculate visitor, session, and campaign data. 2 years
_ga_XXXXXXXX Google Analytics Stores session state for GA4 measurement. 2 years
_gid Google Analytics Distinguishes users. Registers a unique ID for a session. 24 hours
_gat Google Analytics Used to throttle request rate (limits data collection on high-traffic sites). 1 minute

You can opt out of Google Analytics tracking at any time by visiting tools.google.com/dlpage/gaoptout or by adjusting your cookie preferences through our consent banner.

06

Marketing cookies

Marketing cookies are used to track visitors across websites and to display adverts that are relevant and engaging to individual users. We may use these cookies in connection with digital advertising campaigns aimed at promoting our clinic's services.

Cookie Name Provider Purpose Expiry
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites. 3 months
_fbp Meta (Facebook) Used by Meta to deliver advertising across their network. 3 months
fr Meta (Facebook) Used to deliver, measure, and improve the relevance of ads. 3 months

Marketing cookies are only placed on your device if you have provided explicit consent through our cookie consent banner. You may withdraw this consent at any time by adjusting your preferences in the banner or by following the browser instructions in section 09.

07

Third-party cookies

Some cookies on our website are set by third-party services we use to support our clinic operations and online presence. These third parties have their own privacy and cookie policies.

Google LLC Analytics & Ads

We use Google Analytics and Google Ads to understand website usage and run advertising campaigns. Google is certified under the EU-US Data Privacy Framework.

View Google Privacy Policy →
Cliniko Booking System

We use Cliniko as our practice management and online booking system. When you interact with a booking widget, Cliniko may set its own cookies to manage the booking session.

View Cliniko Privacy Policy →
09

Managing cookies in your browser

In addition to our consent banner, you can control and delete cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and be notified when cookies are set. Note that disabling cookies may affect the functionality of some parts of our website.

Browser cookie settings

Relevant legislation

  • PECR The Privacy and Electronic Communications Regulations 2003 govern the use of cookies in the UK and require consent for non-essential cookies.
  • UK GDPR The UK General Data Protection Regulation sets out the lawful basis for processing personal data, including data collected via cookies.
  • DPA 2018 The Data Protection Act 2018 supplements the UK GDPR and provides specific exemptions and derogations for the UK context.
10

Contact us about cookies

If you have any questions about how we use cookies, or you wish to exercise any of your rights in relation to cookie data, please contact us. You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your data rights have not been respected.

Regulator Information Commissioner's Office (ICO)
Website ico.org.uk
Helpline 0303 123 1113
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